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King of Kings - Final Logo.png

fishing tournament

central queensland

Nov 29th - Dec 1st

major prize giveaway

sponsorship proposal

help us help our waterways

Research & Sustainability Events...

With over 60 years combined experience in the fishing and events industry, SCF, Suntag and InfoFish Australia are proud to announce the next generation of Fishing Competitions! The main focus of these events revolve around the health and wellbeing of our waterways, local fish stocks and the condition of surrounding catchment areas. Using the SCF Research & Events Smartphone App, we collect valuable data from all types of recreational fisherman/women to get an accurate understanding of the current condition of each location an event is hosted. This information will help determine what impact recreational and commercial fishing currently have on our waterways and the steps we need to take to improve or sustain them. 

A little about SCF...

We are SCF Australia! We are one of the top online fishing content providers in the country and the number one online fishing presence on the Sunshine Coast and South East Queensland. Our articles, product reviews, news and videos reach over 80,000 people per week on Facebook alone, and is backed by a following of over 29,000 subscribers.

Locally we are unrivalled in the fishing demographic which awards us a distinct advantage over the few larger SEQ online fishing entities, as our locally targeted campaigns have a much broader reach than is achievable by any of the top rival pages. We constantly evaluate our content to ensure it is relevant, interesting and informative to all members of the Australian fishing community. We balance our local and national content in such a way that we can maintain our strong local influence without it limiting our growing national reach and popularity.

SCF Australia’s social media platforms have proven powerful mediums for communicating with our dedicated followers. SCF is a resource for fishing enthusiasts run by fishing enthusiasts and a platform where we all come together to celebrate our passion and learn from the experiences of like-minded individuals. Our formula is simple, we only align ourselves with relevant and quality brands we truly believe in and are genuine in our opinions when we express them. Our integrity is important to us and more importantly, to our members and having a reputation for honesty ensures we maintain our influential position in the community.

National growth…

Displaying how powerful our data collection methods are along with stepping up the atmosphere and celebrations with competitors has dramatically increased our national growth! Our online platforms have been growing by roughly 200 people each week from all states and is expected to continually increase as we continue to improve our events. Considering our marketing plan is still months away from officially starting we have already received a lot of interest for the Shimano King of Kings, and have confirmed entrants from Exmouth (WA), Melbourne and Sydney.

Event details…

To view all confirmed event details, please CLICK HERE


The Major Lucky Draw Prize partnership/sponsorship..

The Shimano King of Kings invites you to become the sponsor of the Major Lucky Draw Prize Giveaway at our first annual fishing tournament held in Central Queensland. Expectations are that this event will generate a significant number of visitors to the Central Queensland area. A number of opportunities exist to showcase your business and increase exposure to such an audience with obvious associated benefits. A partnership with the competition will give your business positive public exposure and goodwill within the community.

A state-wide promotional campaign via visual, print and online mediums will greatly enhance the awareness of your organisation and community support.

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To become the major lucky draw prize giveaway sponsor of this event we require a total investment of $30,000. This will be the centrepiece of the tournament in the lead up to the event, during the event and for twelve months following the event. It will also be used during promotional campaigns for the 2020 tournament. Every person who enters the tournament will go into the draw which will be picked at random and awarded to the winner. A representative of Adani is invited to draw the prize winner and say a few words about their involvement with the growth/support of the event and their reasons behind giving back to the community. This will all be filmed by professional photographers/videographers and be posted on all King of Kings platforms. A local television network should also be present at the presentation.


We will purchase a boat, motor and trailer package of our choice with a RRP of 30-45k, so for your investment of $30,000 it will appear to the public as though you have donated whatever the final value may be. Negotiations are currently underway with our preferred boat companies.

A long term sponsorship/partnership is preferred. Ideally we’d like the relationship to grow with the event and reassess the agreement each year.

The sponsorship agreement will start immediately after a deposit or payment in full has been made.

Live scoreboard examples, target species & prizes..

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  • Pending council grants there could potentially be $12,500 for promotional videos, another $7,500 for the marketing budget and $2,000 on high profile guests. 

Promotional videos

  • 1-3 minute action packed GT King clip that will showcase the mighty Giant Trevally, offshore target species, Yeppoon and the Great Keppel Islands. Adani will be displayed as a major sponsor.

  • 1-3 minute Thready King promo clip that will showcase the magnificent King Threadfin Salmon, inshore target species, Rockhampton and the Fitzroy River. Adani will be displayed as a major.


  • The event will be advertised on TV and radio if council funding is approved. Adani will be advertised as a sponsor.

Social media

  • The current Facebook page for Shimano King of Kings monthly reach is averaging over 65,000 people and the engagement is over is 20,000.

  • The King of Kings Instagram page is perhaps the most well presented fishing page ever! Most posts are reaching 2000 people.


  • There will be signage at all major tackle stores in the region. Adani will be displayed as a sponsor.

Web Site

We have already launched the web site for the King of Kings and predict that it will generate the same about of interest as the Sunshine Coast competition. The SCF research and sustainability competition had an annual reach of 60,000 views, with 40% of those hits in the month prior to the competition.  The web site includes a wide variety of information about the show, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity. Adani will be displayed as the major prize sponsor on all platforms.


FACEBOOK - King of Kings CQ

INSTAGRAM - @kingofkingscq


  • On Thursday night, November 28th, we will be throwing a social night where competitors will collect their information packs, confirm participant registration and attend the briefing/presentation.

  • A number of our high profile guests and demonstrators will be on-hand to discuss the event and showcase event partners.

  • Music/entertainment will be included.

Marketing Strategy 

  • Our aim is to bring as many tourists from SEQ as possible to the region but also encourage as many locals to get involved. The main marketing vehicle used for King of kings is social media, the vehicles are Instagram, Facebook and Websites. King of Kings select these media and vehicles to reach the identified target audience promptly to therefore convey the intended marketing messages. These social media vehicles can reach a large portion of the identified target market and are strategically selected to do so. With close to the entire target market in Australia having access to Facebook and Instagram the vehicles selected would maximise the value of money spent on sales promotion.