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sep 14th - 15th

Sunshine Coast 2019

major sponsor partnership proposal

help us help our waterways

Research & Sustainability Events...

With over 60 years combined experience in the fishing and events industry, SCF, Suntag and InfoFish Australia are proud to announce the next generation of Fishing Competitions! The main focus of these events revolve around the health and wellbeing of our waterways, local fish stocks and the condition of surrounding catchment areas. Using the SCF Research & Events Smartphone App, we collect valuable data from all types of recreational fisherman/women to get an accurate understanding of the current condition of each location an event is hosted. This information will help determine what impact recreational and commercial fishing currently have on our waterways and the steps we need to take to improve or sustain them. 

A little about SCF...

We are SCF Australia! We are one of the top online fishing content providers in the country and the number one online fishing presence on the Sunshine Coast and South East Queensland. Our articles, product reviews, news and videos reach over 80,000 people per week on Facebook alone, and is backed by a following of over 28,000 subscribers.

Locally we are unrivalled in the fishing demographic which awards us a distinct advantage over the few larger SEQ online fishing entities, as our locally targeted campaigns have a much broader reach than is achievable by any of the top rival pages. We constantly evaluate our content to ensure it is relevant, interesting and informative to all members of the Australian fishing community. We balance our local and national content in such a way that we can maintain our strong local influence without it limiting our growing national reach and popularity.

SCF Australia’s social media platforms have proven powerful mediums for communicating with our dedicated followers. SCF is a resource for fishing enthusiasts run by fishing enthusiasts and a platform where we all come together to celebrate our passion and learn from the experiences of like-minded individuals. Our formula is simple, we only align ourselves with relevant and quality brands we truly believe in and are genuine in our opinions when we express them. Our integrity is important to us and more importantly, to our members and having a reputation for honesty ensures we maintain our influential position in the community.

National growth…

Displaying how powerful our data collection methods are along with stepping up the atmosphere and celebrations with competitors has dramatically increased our national growth! Our online platforms have been growing by roughly 200 people each week from all states and is expected to continually increase as we continue to improve our events. This is the evolution of the fishing industry and exactly where any leading brand needs to be positioned to stay on top!

Event details…

To view all confirmed event details, please CLICK HERE

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Logo, major sponsorship and naming rights..

King of Kings CQ invites you to become the major sponsor of the first annual fishing tournament held in Central Queensland. Expectations are that this events will generate a significant number of visitors to the Central Queensland area. A number of opportunities exist to showcase your company and increase your exposure to such an audience with obvious associated benefits. A partnership with the competition will give your business positive public exposure and goodwill within the community.

Your company will be present exclusively on the logo and have exclusive naming rights. 

A state-wide promotional campaign via visual, print and online mediums will greatly enhance the awareness of your organisation and products.

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To become the major sponsor of this event we require a total investment of $9,000. There will be 18 seperate target species awards and a $500 gift card or voucher will be awarded to the winners along with a branded novelty size cheque. The winners can redeem their gift cards at Shimano supporting stores limited to Shimano products. Therefore, the $9,000 contributed will be spent on your products specifically.

A long term sponsorship/partnership is preferred. Ideally we’d like the relationship to grow with the event and add new target species each year.

The sponsorship agreement will start immediately after all parties have agreed and a contract is signed.

Live scoreboard examples, target species & prizes..


  • Pending council grants there could potentially be $12,500 for promotional videos, another $7,500 for the marketing budget and $2,000 on high profile guests. 

Promotional videos

  • 1-3 minute action packed GT King clip that will showcase the mighty Giant Trevally, offshore target species, Yeppoon and the Great Keppel Islands. High end Shimano products will be featured in this clip. 50,000 views predicted.

  • 1-3 minute Thready King promo clip that will showcase the magnificent King Threadfin Salmon, inshore target species, Rockhampton and the Fitzroy River. High end Shimano products will be featured in this clip. 50,000 views predicted.


  • The event will be advertised on TV and radio if council funding is approved.

Social media

  • The current Facebook page for King of Kings CQ monthly reach is averaging over 65,000 people and the engagement is over is 20,000.

  • The King of Kings Instagram page is perhaps the most well presented fishing page ever! Most posts are reaching 2000 people.


  • There will be signage at all major tackle stores in the region. 

Web Site

We have already launched the web site for the King of Kings and predict that it will generate the same about of interest as the Sunshine Coast competition. The SCF research and sustainability competition had an annual reach of 60,000 views, with 40% of those hits in the month prior to the competition.  The web site includes a wide variety of information about the show, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity. Advertising of Shimano products and links to the Shimano website will be featured.


FACEBOOK - King of Kings CQ

INSTAGRAM - @kingofkingscq


  • On Thursday night, November 28th, we will be throwing a social night where competitors will collect their information packs, confirm participant registration and attend the briefing/presentation.

  • A number of our high profile guests and demonstrators will be on-hand to discuss the event and showcase your brand.

  • Music/entertainment will be included.

On-Site Sales

  • As naming rights sponsor to King of Kings CQ, you will be located in a large, central area of the Gracemere hotel.  Arrangements have been made to provide this area with power and other necessary cabling. Shimano will be the exclusive air company at the competition.

  • As this is the first year for the King of kings, there is little direct precedent, but similar to SCF sustainability there will be approximately 300 attendees plus friends family, locals and spectators. 

  • To ensure the greatest possible opportunity for Shimano to gain sales with travel exhibitors, we will provide Shimano with an exhibitor list and contact details no later than one weeks prior to the competition. 


  • Central location at the Gracemere hotel to display products. This area will have high exposure, all competitors will congregate at the hotel.

  • Logo acknowledgment on all “King of Kings” signage

Suggested Promotional Overlays

  • Potential bags from Shimano with lures, and other goodies for entering competition.

Marketing Strategy 

  • The main marketing vehicle used for King of kings is social media, the vehicles are Instagram, Facebook and Websites. King of Kings select these media and vehicles to reach the identified target audience promptly to therefore convey the intended marketing messages. These social media vehicles can reach a large portion of the identified target market and are strategically selected to do so. With close to the entire target market in Australia having access to Facebook and Instagram the vehicles selected would maximise the value of money spent on sales promotion.